Kayak

I’ve recently discovered an interesting vertical travel search engine called Kayak. Kayak is similar to Yahoo Farechase and Mobissimo, both websites have quicky earned users attention in their ability to undercut the fares form Travelocity and Expedia.

I
think that the online travel industry is incredibly fascinating,
competition is intense and programmers use clever architectures. The
start-ups are usually experts in SEM, SEO, multidomain, multilanguage
and multicultural architectures.

Thanks to my previous experience at LetsGoArgentina.com (a holiday rental booking site) I learnt some useful techniques, from the travel industry, that we now use for Habitamos.

Kayak Screenshot
1) filters on the left,
2) best possible results (content) – center,
3) advertising (Google) on the right and bottom.

Kayak, has chosen to format the information for 1024×768 screen resolutions.

Kayakth_1

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