Reading OjoBuscador today I find an interesting article about salaries in the search marketing industry in the US.
figures make me think that I sold some of my SEO/SEM consulting
services too cheap a couple of years ago. Then again.. this side of the
Atlantic things are always different.
Based on information gleaned from the few firms that publish salary
ranges in their job openings, several compensation trends appear. An
entry-level SEM position tends to range from $30,000 to $45,000, for
example. I did come across one firm, though, that sought an SEM
marketing analyst for $10 an hour. You had to answer the phones, too.
If you possess three- to five-years experience in the
industry, salaries range from $50,000 to $75,000. This includes the
majority of the salary information published for online marketing
account managers. More tenured, expert-level paid and organic search
optimization specialists can garner $75,000 to $90,000 a year.
Senior management salaries tend to range from $70,000
to $120,000, while SEM directors can earn $95,000 to $150, 000. Of the
few VP-level positions that post salary ranges, the most common
offering is from $100,000 to $200,000 a year.