Adsense Free Fall

Hey Mr. Google, what’s up with Adsense!! CPMs have gone free fall
over the past few months. What is happening? Ad matching issues? Are
users now blinded to the Adsense format?

Luckily we no longer depend on Adsense anymore. In February we rolled out new premium ads at 10 Euros per ad. Premium ads appear on the classified list highlighted in bold and with a thumbnail.

Adsense
has been great at replacing the angel investor in the initial phases of
the project but, we are now in the process of breaking all dependency
from Google both in terms of revenue generation and traffic generation.

Here
is a chart of the Adsense CPM evolution over the last 6 months.
Unfortunately we can’t show you the actual values for strategic and
contractual reasons.

Adsense CPM Trend (Oct 05 to Mar 06)


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